TARGANT is a concept that combines the values of authenticity, solidarity,
ethics, sustainability and fairness. It tells, in a homogenous and harmonious space, the story of the argan tree:
the emblematic tree of the region of AGADIR SOUSS MASSA. It promises tourists and visitors alike an immersion into the world of this oil with multiple cosmetic, therapeutic and nutritional properties.
It is also a space of organic advice, well-being, promotion of local products and reinforcement of social and unified dimension of the resort.
TARGANT is also a window that shines a spotlight onto the intangible heritage of t
he Argan tree and on the women of the region who have perpetuated its habits and multiple uses.
My favorite thing about most cultures… food likes doing a cooking class in a new place
Whenever I visit a new country, I love taking a cooking class there, so it puts you in touch with the county vibe.
It was an amazing descovery place u can buy argan oil from the shop very pure also the food was delicious i highly recommend it to u guys hope u go and visit it’s worth it
Magnificent museum that deserves to be visited by all foreign tourists and Moroccans who are in the region.
Congratulations to the team that produced this masterpiece!
Fatim Zahra Ammor CEO
It is a superb, magnificent and very original museum.
Thank you for creating it and keeping it in a great state of attraction.
Tahar Benjelloun CEO
Une très belle réalisation qui valorise ce produit du terroir, son écosystème et tout le capital immatériel autour de cet arbre ancestral qu il faudra préserver et enrichir à l’avenir au service du développement Humain.
Nizar Baraka |Minister of Equipment and WaterCEO
Welcome to a journey through the senses!
Thank you for allowing me to be the first ambassador to inaugurate and announce the first museum dedicated to Argan oil, the liquid gold at the foot of the Souss Massa biosphere reserve in the beautiful city and capilotade of Surfing, Taghazout .
The freedom of this oil runs from today between brothers.
Ignacio De Cossio| Ambassador of the Republic of El Salvador.CEO
I am delighted to discover this very beautiful museum of the argan tree which will constitute, I have no doubt, an essential stopover for any visitor to the region.
I wish the museum and the entire team that runs it every success.
Hélène Le Gal | French Ambassador to MoroccoCEO
Thank you for sharing this beautiful museum with me. I learned so much about the incredibly rich history of this majestic tree and this gorgeous region.
Today is a day I will never forget and I look forward to sharing this beautiful story with other Américans.
Thank you very much.
Lawrence Randolph. US consul General Casablanca MoroccoCEO
Sana and team,
Thank you very much for a very informative tout and great reception.
This place is wonderful.
On behalf of the staff of the OECO embassy and myself, I wish to extend congratulations and commendation.
Ian Montclair Queely Ambassador OCEOCEO
Impressions from our Museum
Enjoy a multisensory experience in the brand new Argan Museum focused on promoting this sector. The Targan museum is designed to interest several categories of visitors, national and international tourists, the museum's programming strives to highlight the entire history of the argan tree in Morocco from prehistory to the present day. Find below our image gallery of the many activities you can enjoy in our museum.